Sheas' One of a Kind Boutique Term Paper Example | Topics and Well Written Essays - 1250 words

Sheas' One of a Kind Boutique - Term Paper Example The recent information released by American Academy of Ophthalmology shows that the eye related complications are on the increase. The statistics revealed that the people above 40 years are the most vulnerable. This places Sheas' One of a Kind Boutique at a good position to step in and rescue the situation before it gets out of hand. Figures indicate that, the number of Americans who wear scarves and eyeglasses has substantially increased. The latest statistics indicate that approximately 126 millions people use eyeglasses. This is about a half of United States population. To respond and maximise these business opportunities, Sheas' One of a Kind Boutique has embarked on restructuring and re-inventing its market strategies. This will be achieving through embracing the information technology. To seal the gap in the demand and supply, it has plans to install strong database that will bridge the evident deficits in supply and demand chain. This will be a prudent strategy of the enterpri se to go online since it will expand its operations in this ever-changing business world (King and King, 2009). With the knowledge that customers are the strong pillars of a business venture, Sheas' One of a Kind Boutique plans to keep the strong pool of its customers and attract a big number of new customers. To comfortably deal with this new challenge, it will further re-invent its marketing strategy (Madura, 2006). This will ensure it reaches a huge number of customers and the most needed awareness of its eyeglasses, contact lens and scarves. To succeed in this strategy Sheas' One of a Kind Boutique further endeavours to use various ways of marketing. To start with, it will plan to use online tools such as social networks. There is a shift from the traditional way of getting information due to unprecedented technological advancement. People have shifted from the traditional sources of information such as radios and newspapers. In the twenty-first century, internet has become a su perhighway of communication. In the light of this, Sheas' One of a Kind Boutique plans to use management protocols such as oracle. In addition, it intends to install Sibel Marketing Resource Management. Through this software, the firm will improve its marketing skills. This software allows keeping a good track of customers. This will enable the firm to maintain its strong customers and at the same time find ways to boost the low profile one (Madura, 2006). Through the use of this database, Sheas' One of a Kind Boutique sees a great improvement in customer relation. This is because; customers will place their orders online after they have properly evaluated the value of the firm’s products. The company will do price negotiations online too. This saves both the customer and the firm the agony of face-to-face negotiations. On top of this, the delivery of eyeglasses, contact lens, glass cases, and scarves will be customer directed. Moreover, customers will give their feedback. Th is will help the firm to streamline its services to fulfil customers’ expectation. Social networks are now the crucial sites for businesses in the twenty-fast century. The firm intends to maximise facebook, blogs, and twitter to promote wearing of eyeglasses and the scarves. The emerging new culture is working along the visions of the firm. It intends to run several advertisements on its products. Just through a click of a button, customers will access a wide large of Sheas' One of

Individual article analysis Essay Example | Topics and Well Written Essays - 1250 words

Individual article analysis - Essay Example How a person sees oneself along these lines helps marketers to speculate the kind of products that may appeal to the person. However, the way a person perceives oneself is often far from reality(Gration, Raciti and Arcodia 650). This paper reviews the article by the title above. Brands confer value to consumers in multiple ways(Khare and Handa 63). One way is by enhancing the personality of their user. Besides functional attributes, the non-functional features of the product may determine the consumers decision to buy or not to buy. The article under review reports the findings of the research that explored the degree to which self-concept and brand personality interact to influence how a consumer evaluates brands and arrives at purchase decisions. The research involved a number of secondary school students whose individual self-concept was measured using a scale developed by Malhotra in 1981. The respondents were then made to evaluate one out of three imaginary brands of mobile phones, rate the brand on the basis of the general quality then indicate whether or not they would buy the phone. Having set the stage, the authors proceed to define key concepts in their paper. These are self-concept, personality and Indian youth. They contend that self-concept studies have understood the concept as being multi-dimensional(Khare and Handa 64). The concept enables the consumer to evaluate oneself under different circumstances. Most self-concept studies, they report, have focused on explaining why a consumer buys one brand of a product and not the other. It is crucial that marketers comprehend and appreciate the impact of self-concept, both individual and social, on purchase decisions. Self-concept studies have been based on the hypothesis that the way a consumer sees oneself influences the types of brands they buy. Brand personality entails giving brands human characteristics. For example, a car manufacturer